Global Marketing Leader — 12+ years across enterprise and agency environments.

Siemens Digital Industries Software

• Lead global digital marketing initiatives across paid search, paid social, ABM, event marketing, and executive communications, driving audience engagement and demand generation at enterprise scale.
• Delivered +125% Paid Search and +468% Paid Social traffic growth through data-driven, test-and-learn marketing strategies.
• Reduced Cost per Lead by 40% through campaign optimization, performance measurement, and continuous improvement initiatives.
• Designed and built the Realize LIVE AI Comms Agency, an AI-powered communications system supporting event planning, content creation, and stakeholder enablement — recognized with 1st place in the Siemens NEO.CM Artificial Intelligence Innovation Masterclass.
• Led adoption of generative and agentic AI approaches across marketing and communications teams, translating a single successful framework into a scalable model replicated across international teams.

Partenamut

• Defined inbound marketing and demand generation strategies across owned and earned digital channels.
• Built lead generation programs leveraging SEO, content marketing, and social media.
• Managed editorial planning and content governance processes.
• Delivered performance reporting and optimization recommendations to stakeholders.
• Led cross-functional collaboration between content, digital, and communication teams.
• Developed social acquisition and nurturing strategies supporting affiliate growth objectives.

Publicis Groupe (ended due to international relocation)

• Managed integrated multi-channel marketing campaigns across digital, social, broadcast, print, and outdoor media for major international brands.
• Coordinated campaign localization activities between international stakeholders and local markets.
• Oversaw project delivery, timelines, budgets, and performance measurement.
• Delivered integrated campaign programs for Renault Italy in collaboration with marketing leadership.

Istituto Nazionale per la Comunicazione

• Developed digital communication and influencer engagement strategies for national and international brands.
• Managed stakeholder, media, and influencer relationships across multiple campaigns.
• Delivered digital marketing training and knowledge transfer initiatives.
• Applied experimentation and A/B testing methodologies to optimize campaign performance.
• Successfully managed complex online reputation and crisis communication initiatives.
• Generated an estimated reach of 16.4 million through the Pasta World Championship influencer campaign.

Xister Reply (maternity cover)

• Delivered digital marketing and communication programs across digital channels and social platforms.
• Managed content operations and community engagement for international brands.
• Executed performance marketing and native advertising initiatives.
• Analyzed campaign results and implemented data-driven optimization strategies.
• Led delivery coordination for Nestlé Fitness LATAM.
• Increased Instagram audience growth by 195% for Mondo Convenienza.

Info Srl

• Advised public and private sector organizations on digital communications, social media strategy, content marketing, and emerging digital trends.
• Managed end-to-end marketing and communications projects, ensuring delivery within scope, budget, and timelines.
• Developed and delivered digital training and educational initiatives, including a webinar program for small and medium-sized businesses in collaboration with Google Italy.
• Supported executive and event communications through real-time social media coverage for major organizations, including Cisco and ForumPA.
• Increased visibility and engagement for Cisco's native advertising initiatives, contributing to a 40.8% growth in views within eight months.
• Contributed to the delivery of a large-scale data and digital transformation project for the United Nations.

• Designed and developed an AI-powered communications assistant for Siemens' flagship customer event.
• Automated content generation, messaging consistency, stakeholder support, and reporting activities.
• Recognized as the winning project in the Siemens NEO.CM AI Innovation Masterclass.

• Supported replication of AI communication and marketing frameworks across multiple international marketing teams.
• Reduced manual effort and improved content production efficiency.